From Amsterdam with Love


From Amsterdam with Love

The iconic “I amsterdam” sign has been removed from Museumplein on 3 December over the government’s claim of overtourism and individuality. The popular letters have always been one of the main tourist attractions, featuring in more than 6000 photos and selfies a day. But if you think there is now no other reason to visit Amsterdam, take a look at our quick guide to this beautiful city.

  • Visit more than 60 museums. Amsterdam has the highest concentration of museums in the world, so if you are into art, then make sure you plan more than a couple of days to visit the best ones, such as Rijksmuseum or Van Gogh museum. If you get a I Amsterdam card, you can visit all museum for free in one Gogh...
  • Dam Square is a must! Known as the place where the city was founded, Dam Square has a lot to offer – from the National Monument and Oude Kerk Church, the oldest building in the city, to Madam Tussauds and Koninklijk Paleis, the Royal Palace. Take your pick!
  • Did somebody say beer? For beer-lovers out there, make sure you visit the Heineken former brewery, now converted into a museum, where you will learn about all the processes involved in making this golden potion. You will surely have a tasting session at the end of the tour!

Amsterdam Canal Boats


  • Tame the Amstel River. Embrace the beauty of Amsterdam by hiring a private boat – private ones are cheaper, and most probably you will have a personal guide who knows a handful of extra stories to tell you about this stunning city.
  • Explore tucked-away areas. Most tourists end up going to the same places, creating unnecessary crowds. A small tip from our team – visit the Jordaan residential area, where you can find lots of independent shops, cafes and Instagram spots. While you are there, make sure to visit Moeders restaurant for some traditional Dutch food.

Hidden streets of Amsterdam


  • Hidden gems of Waterlooplein Flea Market. Loot for some treasures at the open-air flee market, where you can find anything, from second-hand clothes to some interesting antiques. If you are lucky, you can even discover a new independent artists and buy something that you won’t find anywhere else!

Amsterdam will always remain a desired city; the place that is thought to be suffocating from tourism, yet always has so much to offer, so breeze-through to this electrical city today with Southampton Airport.