Retail management contracts

Our master retail developer and manager contracts are tailored to meet individual
airport owners requirements.  

They involve:

• A partnership approach with a long term (10-15 year) commitment
• Significant capital investment by BAA
• Incentive targets rewarding both parties; sharing goals, risks and rewards
• Defining total commercial space and outlets
• Identifying specific store operations - local, national and international
• Negotiating contracts
• Developing the site
• Marketing and promotions
• Continuous professional, on-site tenant support throughout the contract
• Exploiting our renowned experience in customer research and analysis - to help deliver the optimum retail mix and performance for each airport ‘marketplace’

As the architect of the world’s most productive airport retail developments, BAA has proven that its professional retail developer partnership-model delivers superior results.

By leveraging these multiple layers of specialised expertise our developer model:

• maximises customer satisfaction
• generates greater revenues
• achieves the airport commercial objectives
• realises the full potential of an airport’s retail programme

BAA International Retail currently operates 3 management contracts through its wholly-owned subsidiary, BAA USA Inc, at  Baltimore-Washington, Pittsburgh and Boston-Logan.